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Lofts for focus group in Moscow
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A loft is a very handy kind of space, with practically no restrictions attached. Typically, these spaces are free of furniture, so you can bring your own and set it out as you please. As a rule, lofts have high ceilings which measure at least 4 metres. Many of these venues are located in industrial zones, on the premises of former factories and warehouses. This should mean that you are free to play loud music and dance.
Focus groups generally consist of between eight and ten people who have met to discuss a single topic. Each participant presents their opinion on the issue at hand.